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Social Media Marketing Tips and Ideas for 2018

No wonder that the social media is one of the most powerful marketing platforms today. Previous year it has been rose more than 2.3 billion active users and more than 1.9 billion active mobile users worldwide.

83 percent of the marketers are attracted with social media marketing to boost sales and brand identity. If your business is not performing well when it comes to social media marketing then it is not too late for you to find out the best strategy to enjoy the benefits that come with social media.

Some important strategies to keep in mind while doing Social Media

1. Go Deep Not Broad

A common tactic by all the marketers and businesses concerning social media marketing is covering all the possible bases. However, you may be spreading yourself too thin and with so many accounts to manage, you find yourself having less time to apply your efforts with engagement and monitoring audience movement. Find and choose one of the most optimal websites and develop a deep engagement level with your ideal market strategy. Keep in mind that while the top 5 social media sites may be the obvious platforms to focus on there are also other platforms where certain types of niches can be found. For instance Etsy and DeviantArt are great platforms to target Art community whereas WAYN is perfect for those who are looking to tap the travel and tourism industry.

2. Focus on the Influencers

Spend some time in finding some online influencers within your market that are followed by quality target audiences which more than likely to be interested in your business. Connect and build a rapport with them and if they are interested to deem you as a source of information, then they will share your content with their followers gaining a appropriate amount of new audiences.

3. Make you corporate videos and animated story telling videos more advanced and sophisticated.

There is an increase in the use of corporate videos and animated videos to explain the motive of a brand and it is chemical formula to create a huge impact in digital marketing. According to survey by Wyzowl about 84 percent of consumers said they were convinced to make a purchase choice after viewing a brand video and 91 percent claimed to have watched a video to learn about a product or service that they were interested in. This formula actually proven to be a effective and efficient way of gathering user engagement.

4. Optimize your Facebook Ads further

Ads continued to be a popular way of social media marketing with its huge benefits. Ads can allow your content to portray in the new feeds of your targeted audience. It also assist you test products and message and gather feedback of audience to improve your future campaigns. Facebook marketing can further optimized with the help of power editor for the any of the following.

Comments, post like, link like, photo view, share, post engagement, post story, claim offer and video play. This gives Facebook a relevant information that it needs to assist you gather the specific actions relevant to your business goals.

5. Grow your Audience

If Facebook does not have the option of following fans of a page. Then twitter, Google Plus and Instagram can allow businesses to search for relevant traffic and social media users based on their company biography and follow them. Make followers or following management a part of the business social media routine even for a five minutes a day.

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